It will be interesting to 看到 if PaidContent对图书出版的三个预测 come to fruition during 2012. 的most interesting in my view is the idea 那 电子书定价将转向注重质量的辩论. Seth Godin's 内容ion 那 pricing should reflect the availability of substitutes, is derived 从 a basic principle of economics: the idea 那 monopolistic rents (i.e. higher prices and profits) can be extracted 从 a unique product with no close substitutes.
尽管书籍在某种意义上是独特的(with窃是显而易见的例外),但读者可能会合理地愿意将一本后备犯罪小说替换为另一本,因此,从理论上讲,市场力量要求这些书的定价应降低该细分市场竞争加剧,需求价格弹性高。相反,对于该领域的专家最新出版的有争议的非小说类书籍,可以说没有真正的替代品,因此,由于这些书名更具价格弹性,因此可以从更高的定价中获得更高的利润。
Will readers embrace such a model of pricing? We already 看到 it to a degree with hardback and paperback 格式s, and people 看到m to accept the substantial difference in price between both as a given even though it is far greater than the real cost differences in terms of production. 最终,成本基本上仅与生产者有关,而与消费者无关。 但是,由于某种原因,大多数读者都认为定价应该反映出较低的生产成本,而实际价格却取决于需求以及人们愿意为之付出的价格,就像其他商品一样。
尽管书籍在某种意义上是独特的(with窃是显而易见的例外),但读者可能会合理地愿意将一本后备犯罪小说替换为另一本,因此,从理论上讲,市场力量要求这些书的定价应降低该细分市场竞争加剧,需求价格弹性高。相反,对于该领域的专家最新出版的有争议的非小说类书籍,可以说没有真正的替代品,因此,由于这些书名更具价格弹性,因此可以从更高的定价中获得更高的利润。
Will readers embrace such a model of pricing? We already 看到 it to a degree with hardback and paperback 格式s, and people 看到m to accept the substantial difference in price between both as a given even though it is far greater than the real cost differences in terms of production. 最终,成本基本上仅与生产者有关,而与消费者无关。 但是,由于某种原因,大多数读者都认为定价应该反映出较低的生产成本,而实际价格却取决于需求以及人们愿意为之付出的价格,就像其他商品一样。