来宾留言 路易丝·奥谢. Louise is a Senior Library Assistant within Reader Services at the 利默里克大学. Louise manages the 图书馆’s Instagram page 和 regularly contributes 到 格鲁克斯曼图书馆其他社交媒体平台。
Louise manages both the Every Seat Counts desk clearing campaign 和 The ARC (automated storage 和 retrieval system), the first of its kind 上 site in a 图书馆 setting, in Europe!
露易丝（Louise）在CONUL会议和创新日上的ARC会议上作了演讲，并定期向访问团演讲。
Louise is responsible for the employment of students 和 recognises their importance within successful 图书馆 campaigns.
领事’s Training & Development Group 与CONUL一起’s Communications &外展小组设计了一个为期1天的培训计划，名为 对您的图书馆产生影响’s Social Media.的 course was delivered 通过 契安·科贝特（Cian Corbett） in UCC 上 一月 25th 和 was aimed at staff involved with 要么 interested in the potential of 社交媒体 to enhance their 图书馆 services 和 users’ experiences.
活动中，来自爱尔兰图书馆的50多名代表在UCC图书馆度过了一天’Boole图书馆的Creative Zone，讨论社交媒体对图书馆的影响。
培训师’s opening gambit of the day discovered 那 about half the group LOVE Social Media but a handful also admitted to HATING it, citing reasons such as it being a “time thief”这是一个高度 甚至连错位的逗号都可能使您在网上受到不受欢迎的批评的关键环境。
在第一天’要求小组活动的参与者列出 为什么 品牌使用社交媒体。随后进行了有趣的讨论，并为获胜桌赢得了丰厚的奖金。社交媒体营销的好处已在Cian之一中展示’s slides 和 it is not difficult to translate each of these to a 图书馆 setting:
当天分为四个不同的部分，每个部分处理不同的社交媒体平台。 We began with Facebook, which owns 什么sApp 和 Instagram 和 the worlds top Social / Messaging platform.
Facebook会议的主要收获是付费内容与自然内容之间的区别。
除非您选择进行某种形式的付费广告，否则您的关注者只会看到您内容的大约2％。 Cian将此比喻为走进一个几乎空旷的房间来传达您的信息。我们的同事非常震惊这个统计数据， 爱尔兰国家图书馆 have 不要 e some paid advertising 上 Facebook 和 have seen some positive results from 那. In addition to having a paid element to 您 r Facebook advertising, Cian also told us 那 we need to create ‘thumb stopping’ content so 那 people will actually be entertained, educated 要么 inspired, 通过 图书馆 发布 s. 关于 14% of people have ad blockers enabled 和 this is partly because of the standard of content 那 appears 上 社交媒体 和 the irritant 那 it poses for users. We 是 competing for the attention of busy people so our content has to be compelling 和 must either MOVE our viewer, TEACH them something new 要么 REWARD them in some way.
慈引 纽约公共图书馆 as a good example of how to use Facebook well for driving footfall 到ir 图书馆 through their events. Their use of high quality imagery is also very good.
This brought us nicely 到 highly visual Instagram platform。照片必须具有良好的质量，并且正如Cian所指出的那样，照片应该能够自己说话。 您应该尝试使用不同的Instagram格式，例如添加多张可以像全景图一样滚动的图片；创建故事或勇敢一点，让IGTV参与并考虑进行民意调查以吸引用户。您可以使用 缓冲 to prepare an Instagram 故事 in advance, 和 it’s free 尝试在照片上加上边框，以使其更好。 Regram App允许您共享在其他IG帖子上看到的图片，但请务必先征得许可并归功于创建者。 Cian重点介绍了一些精彩的帖子 大英图书馆 Instagram页面。非常值得关注。
在谈论Twitter时，Cian提供了Facebook和Twitter之间的比较描述 Facebook是您认识的人，Twitter是您认识的人’d想知道。大多数人使用Twitter，因为他们’在寻找话题时，Twitter是“现在的网络”。 新闻在Twitter上迅速传播开来，使其成为时事的宝贵来源。 Twitter还是一个非常有价值的研究工具。通过寻找新的关注者来搜索，解决问题和开展新业务。这也是一种有用的测量方法‘sentiment’-了解人们对您的喜好。
A question 那 Cian is frequently asked is how do I grow my Twitter followers? 这里 是 some tips:
Cian recommended 那 libraries emulate the @UofGlasgow 上 their Twitter feed where they 是 currently doing ‘reactive content’ around the film Mary Queen of Scots. He commented also 那 their use of Emojis was good too, semiotics being a great visual method of communicating. The lifetime of a Tweet is about 90 minutes; so if 您 r resources allow it 您 could tweet 上 ce every 90 minutes to continuously appear in people’s newsfeeds. Anyone 那 finds themselves tight for resources to do 社交媒体 work should consider using 缓冲 要么 上 e of the productivity tools; e.g. tsu石 , 那 will allow 您 to schedule content in advance.
The final platform 那 Cian address was Snapchat. Snapchat is ephemeral, of the moment, content 那 disappears soon 后 being 发布 ed. Snapchat began as a 您 th movement 和 continues to be the most heavily used social network in Ireland 通过 您 ng people, perhaps because their parents 不要 ’用它。在关闭声音的情况下使用其他社交网络时，Snapchat用户会在声音打开的情况下使用内容。 Snapchat是一个封闭的网络，每天有1.5亿以上的用户每秒发送9000个快照！
如果你r 图书馆 is fortunate enough to have students 要么 staff 要么 if 您 have a regular Snapchat user, ask them to show 您 how to use it 要么 read up 上 becomeablogger.com to find out more about Snapchatting. UL认证 Library 和 梅努斯大学 是 both using Snapchat to communicate with students.
The closing part of the day was all about how people define their vision for 社交媒体; devising a Social Media Strategy. Decide 您 r overarching goal i.e. let 您 r users know 那 the 图书馆 is a place of refuge instead of telling them about the opening hours all the time. Add in an emotional element to 您 r content. Cian recommended we marry our 上 line metrics with 您 r offline 上 es; see if 您 r 社交媒体 campaigns increase visitors 到 building. Cian advocated for setting ambitious goals for 您 r 图书馆’s 社交媒体.
培训师 gave a comprehensive overview of the 社交媒体 landscape 和 provided 易于使用 take-home guidelines. Having completed this 1-day course, attendees should have enough 信息 to allow them to devise 社交媒体 plans for their own libraries. Cian asserted 那 the days of free 社交媒体 是 finished for advertising 和 reaching the correct audiences with our messages so in 要么 der to have impact he recommended careful use of a 行销 budget to boost specific campaigns 和 have a team, 不要 ’只能依靠一个人来满足您图书馆的社交媒体要求。 如果您想支付广告费用，’s worth remembering 那 Twitter can be more expensive compared to Facebook 要么 Instagram.
最后，Cian建议为您的机构Twitter帐户编写语音文档，如果您的机构有一套针对社交媒体的准则或政策，则应使用或改编这些准则或政策。
推荐资源：
Louise manages both the Every Seat Counts desk clearing campaign 和 The ARC (automated storage 和 retrieval system), the first of its kind 上 site in a 图书馆 setting, in Europe!
露易丝（Louise）在CONUL会议和创新日上的ARC会议上作了演讲，并定期向访问团演讲。
Louise is responsible for the employment of students 和 recognises their importance within successful 图书馆 campaigns.
领事’s Training & Development Group 与CONUL一起’s Communications &外展小组设计了一个为期1天的培训计划，名为 对您的图书馆产生影响’s Social Media.的 course was delivered 通过 契安·科贝特（Cian Corbett） in UCC 上 一月 25th 和 was aimed at staff involved with 要么 interested in the potential of 社交媒体 to enhance their 图书馆 services 和 users’ experiences.
活动中，来自爱尔兰图书馆的50多名代表在UCC图书馆度过了一天’Boole图书馆的Creative Zone，讨论社交媒体对图书馆的影响。
培训师’s opening gambit of the day discovered 那 about half the group LOVE Social Media but a handful also admitted to HATING it, citing reasons such as it being a “time thief”这是一个高度 甚至连错位的逗号都可能使您在网上受到不受欢迎的批评的关键环境。
在第一天’要求小组活动的参与者列出 为什么 品牌使用社交媒体。随后进行了有趣的讨论，并为获胜桌赢得了丰厚的奖金。社交媒体营销的好处已在Cian之一中展示’s slides 和 it is not difficult to translate each of these to a 图书馆 setting:
 |
| 从演示 |
- 在与您的受众群体/客户相同的地方（即，在当代学生网络中的一个）上进行在线展示，从而增加曝光率
- Drive more traffic to 您 r services e.g. 您 r 图书馆 website 要么 LibGuides 通过 generating awareness 和 visibility
- Developing loyal fans 通过 building a rapport with 您 r clients 和 regularly talking 到m 上 社交媒体 so 那 when 您 need to ask students’ opinion 上 something they 是 more likely to ‘know who 您 是’
- 通过在他们想聊天的网络上进行展示，了解您的受众感兴趣或想要了解的更多信息
- You can generate leads for 您 r business i.e. get a student to attend 上 e of 您 r workshops 通过 pushing 您 r messages out 到m regularly
- 通过出现在各种平台上来提高搜索排名
- Grow opportunities for collaboration with academics 通过 relaying interesting 图书馆 projects 上 您 r social networks
- Put out 您 r 图书馆 views 上 topics relevant to 您 r audience, placing 您 in an informed position relating to important matters
- Improve sales of the things 那 您 r 图书馆 sells e.g. the Cite it Right guide to referencing 那 UL认证 Library sells in the 图书馆
- 与其使用基于印刷的（昂贵的）营销活动，不如考虑使用便宜得多的社交媒体营销活动将您的消息定向到主要受众。
当天分为四个不同的部分，每个部分处理不同的社交媒体平台。 We began with Facebook, which owns 什么sApp 和 Instagram 和 the worlds top Social / Messaging platform.
 |
| 从演示 |
Facebook会议的主要收获是付费内容与自然内容之间的区别。
除非您选择进行某种形式的付费广告，否则您的关注者只会看到您内容的大约2％。 Cian将此比喻为走进一个几乎空旷的房间来传达您的信息。我们的同事非常震惊这个统计数据， 爱尔兰国家图书馆 have 不要 e some paid advertising 上 Facebook 和 have seen some positive results from 那. In addition to having a paid element to 您 r Facebook advertising, Cian also told us 那 we need to create ‘thumb stopping’ content so 那 people will actually be entertained, educated 要么 inspired, 通过 图书馆 发布 s. 关于 14% of people have ad blockers enabled 和 this is partly because of the standard of content 那 appears 上 社交媒体 和 the irritant 那 it poses for users. We 是 competing for the attention of busy people so our content has to be compelling 和 must either MOVE our viewer, TEACH them something new 要么 REWARD them in some way.
 |
| 从演示 |
慈引 纽约公共图书馆 as a good example of how to use Facebook well for driving footfall 到ir 图书馆 through their events. Their use of high quality imagery is also very good.
This brought us nicely 到 highly visual Instagram platform。照片必须具有良好的质量，并且正如Cian所指出的那样，照片应该能够自己说话。 您应该尝试使用不同的Instagram格式，例如添加多张可以像全景图一样滚动的图片；创建故事或勇敢一点，让IGTV参与并考虑进行民意调查以吸引用户。您可以使用 缓冲 to prepare an Instagram 故事 in advance, 和 it’s free 尝试在照片上加上边框，以使其更好。 Regram App允许您共享在其他IG帖子上看到的图片，但请务必先征得许可并归功于创建者。 Cian重点介绍了一些精彩的帖子 大英图书馆 Instagram页面。非常值得关注。
在谈论Twitter时，Cian提供了Facebook和Twitter之间的比较描述 Facebook是您认识的人，Twitter是您认识的人’d想知道。大多数人使用Twitter，因为他们’在寻找话题时，Twitter是“现在的网络”。 新闻在Twitter上迅速传播开来，使其成为时事的宝贵来源。 Twitter还是一个非常有价值的研究工具。通过寻找新的关注者来搜索，解决问题和开展新业务。这也是一种有用的测量方法‘sentiment’-了解人们对您的喜好。
A question 那 Cian is frequently asked is how do I grow my Twitter followers? 这里 是 some tips:
- 跟随人，他们会跟随你–平衡您的追随者比例60/40
- 通过查找对话中的主题标签来参与对话
- 在Twitter上转发和关注比赛–让您曝光并吸引新的关注者。
Cian recommended 那 libraries emulate the @UofGlasgow 上 their Twitter feed where they 是 currently doing ‘reactive content’ around the film Mary Queen of Scots. He commented also 那 their use of Emojis was good too, semiotics being a great visual method of communicating. The lifetime of a Tweet is about 90 minutes; so if 您 r resources allow it 您 could tweet 上 ce every 90 minutes to continuously appear in people’s newsfeeds. Anyone 那 finds themselves tight for resources to do 社交媒体 work should consider using 缓冲 要么 上 e of the productivity tools; e.g. tsu石 , 那 will allow 您 to schedule content in advance.
The final platform 那 Cian address was Snapchat. Snapchat is ephemeral, of the moment, content 那 disappears soon 后 being 发布 ed. Snapchat began as a 您 th movement 和 continues to be the most heavily used social network in Ireland 通过 您 ng people, perhaps because their parents 不要 ’用它。在关闭声音的情况下使用其他社交网络时，Snapchat用户会在声音打开的情况下使用内容。 Snapchat是一个封闭的网络，每天有1.5亿以上的用户每秒发送9000个快照！
如果你r 图书馆 is fortunate enough to have students 要么 staff 要么 if 您 have a regular Snapchat user, ask them to show 您 how to use it 要么 read up 上 becomeablogger.com to find out more about Snapchatting. UL认证 Library 和 梅努斯大学 是 both using Snapchat to communicate with students.
The closing part of the day was all about how people define their vision for 社交媒体; devising a Social Media Strategy. Decide 您 r overarching goal i.e. let 您 r users know 那 the 图书馆 is a place of refuge instead of telling them about the opening hours all the time. Add in an emotional element to 您 r content. Cian recommended we marry our 上 line metrics with 您 r offline 上 es; see if 您 r 社交媒体 campaigns increase visitors 到 building. Cian advocated for setting ambitious goals for 您 r 图书馆’s 社交媒体.
培训师 gave a comprehensive overview of the 社交媒体 landscape 和 provided 易于使用 take-home guidelines. Having completed this 1-day course, attendees should have enough 信息 to allow them to devise 社交媒体 plans for their own libraries. Cian asserted 那 the days of free 社交媒体 是 finished for advertising 和 reaching the correct audiences with our messages so in 要么 der to have impact he recommended careful use of a 行销 budget to boost specific campaigns 和 have a team, 不要 ’只能依靠一个人来满足您图书馆的社交媒体要求。 如果您想支付广告费用，’s worth remembering 那 Twitter can be more expensive compared to Facebook 要么 Instagram.
最后，Cian建议为您的机构Twitter帐户编写语音文档，如果您的机构有一套针对社交媒体的准则或政策，则应使用或改编这些准则或政策。
推荐资源：
- 社交媒体审查员 is a US site 那’是检查趋势，统计数据和内容创意的绝佳资源
- 埃里克·高曼（Erik Qualman） produces interesting videos 那 是 worth watching Social Media Revolution video
- 斯科特·加洛韦 斯科特·加洛韦（Scott Galloway）在社交媒体上
- 奥美 《 Social @ 奥美 》报道了有机与付费的关系
- 数字营销学院 和 tsu石 两者都有各种有用的博客
- 二维码 是您可以创建QR码的众多网站之一
- 品特 t，尽管在培训当天没有涉及，但值得研究。纽约公共图书馆有很好的说明
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